Ultrabook Deconstruction - Intel

  • Intel: Deconstruction of an Ultrabook™
  • I was approached by my friends at Breakfast of Champions and asked to creatively portrait a fantastic reconstruction of the new line of products from Intel, the Ultrabook, in a short movie oriented to young audiences.
     
    We decided to pick some of the Ultrabook's components and model them in 3D, to show them from different angles while building the laptop. After that, many of the ideas that the concept of Ultrabook encloses such as social networking, gaming and mobility explode in a beautiful bouquet of colorful elements. 
     
    The sound was in charge of the always awesome guys at Echoic Audio
     
    Credits:
    Produced by: Breakfast of Champions
    Director: James Murphy
    Design, animation and compositing: Nahuel Salcedo
    Music and Sound Design: David Johnston and Tom Gilbert (Echoic)
    Project Manager: Miles Paulley

    Making of:
    Produced by: Breakfast of Champions
    Director: James Murphy
    Design, animation and compositing: Nahuel Salcedo
    Music and Sound Design: David Johnston and Tom Gilbert
    Creative Team: Justin Lowings, Theresa Hilsden, Hughey Herbert 
    Storyboard Artist: Mark Reeve
    Live Action Producer and Director: Victoria Cairns
    Camera: Simon Livingstone
    Edit: Justin Lowings
    I.T Technician: Andy Phelps 
    Project Manager: Miles Paulley
     
    If you have the time, please consider checking the Making of showing the whole process!
     
    Thanks for watching :)
  • Making Of