Stop the Cycle | Amigos for Kids



  • To deal visually with such delicate and important matter like child abuse was undoubtedly a big challenge, but a very gratifying one also!Illustrating is telling stories and to know that these might touch other people's lives is the best value we can imagine to make all the hardwork worth. That's the reason why we said yes to this collaboration with Havas Republica when they reached to us about creating images to illustrate the repetitive child abuse cycle . And here you can check out the process and final results!





  • Concepts


  • Models


  • Close Ups


  • Client: Amigos For Kids
    Agency: Republica HAVAS (Miami)
    Management: Dark Side
    Creatives: Derrick Muñiz and Michael DeJesus.

    Creative Production: Estúdio Ícone
    Creative Director: Paulo Botelho
    Producers: Marcio Botelho and Ana Bandarra

    Character Design: Renan Motta Lima  
    3D Artists: Matheus Sant'anna and Henrique Tomé
    Modeling: Leo Sakamoto
    Creative Retouch: Diego Barcellos and Thiago Marques

    Making Of: Thiago Marques and Henrique Souza

    Thank you for watching!
    For more of our work and information about what we do, you can
    visit our website at www.estudioicone.com
     
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