Freedom From Torture Proud To Be Kind Campaign

  • Freedom From Torture are a fantastic charity based in Finsbury Park. Their mission is to stand with torture survivors, providing therapy and support, and fighting for change together.

    They contacted us to come up with the artwork and strategy for a new campaign to make the UK a fairer place for survivors. Working with their new core colour palette and the 'A Safe Place' hashtag, we came up with a number of typographic and illustrative treatments based around our headline 'Proud To Be Kind.' 

    The pieces needed to be fun and engaging to be used as a visual metaphor to emphasise being proud and kind. These prints were then used as a poster and merch campaign.