Putting New Zealand back into New Zealand Police

  • Regan Grafton, Chief Creative Officer
    Lisa Fedyszyn, Executive Creative Director
    Jonathan McMahon, Executive Creative Director
    Nathan Chambers & Danny Carlsen, Design Directors
    Jade Hohaia, Cultural Advisor
    Sam Henderson, Creative
    Kent Briggs, Creative
    Dave Preece, Design Producer
    Sam Cox, Senior Designer
    Oscar Thomas, Designer
    James O'Connor, Designer
    Angela Burnell, Designer
    Noah Orr, Designer
    Jamie Wright, Photography & Retouching
    Luke Harvey, Photography 
    Dan Spataru, Retouching 
    Rach Bullen, Studio

Project By

Multiple Owners

About Project

Due it’s British colonel origins 177 years ago, the New Zealand Police lacked a brand and tone of voice that was truly reflective and distinctive of a Kiwi organisation and that encompassed tikanga Māori - to connect with New Zealander’s in a relevant way. Brief: Rebuild the New Zealand Police brand, tone of voice and communications to reflect Aotearoa. To enable the organisation to be relevant to the community . Idea: Every touch-point of New Zealand Police comms reflect Aotearoa. The koru, unique and understood by New Zealanders, is a key design feature symbolising life, unity and community. This narrative informed the entire visual identity and integrated Te Reo Māori into key communication with prominence and pride alongside english. There is now a visual communication system for Police to display their commitment to the Māori language and Treaty of Waitangi. This empowers Police to strive toward one of their key values; partnering with Māori.
Published: October 09, 2019
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  • Project Copyright Info
    COPYRIGHT INFO:
    Attribution Non-commercial
    No Derivatives
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