Over the clouds | More than an air pollution mask


  • Over the clouds​​​​​​​


    I'm collaborating with creative Nick Kugge 
    We are currently pitching this idea to NGOs (so if you're interested in making our idea happen let us know!).
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    Each year an invisible threat kills over 9000 Londoners: air pollution.
    Children are the most vulnerable when facing this silent killer. While masks are not the answer to our air-pollution problems they remain the only active protection available. But getting children to wear one of those clinical-looking mask is a problem in itself. 

    So how can we get children to wear an air pollution mask?
    We show them how their role-models and all-time heroes have always been wearing a mask: superheroes. We create a range of air-pollution masks for children inspired from superheroes outfit, such as Spiderman, Black Panther, etc. And for the superheroes who don't wear a mask, like Superman or Wonder Woman, we show them wearing one - because when it comes to air pollution, we’re all humans.





  • This is our initial brainstorm and sketches

  • Some alternative colours for the logo



  • Final packaging for the masks, we decided to go with five designs for
    Spiderman, Captain America, Batman, Wonder woman and Ironman.



  • 5 mask-pack


  • Then we thought, kids really like feeling part of a group, a squad or collective.
    So we decided to go further and create a kit of each mask that would come with your own Anti-Pollution squad goodies like the patch, poster or pin.


  • Final poster design for each superhero and mask.
    We decided to use illustration as the masks are for kids and we needed minimalistic colourful visuals.



  • To get children to understand the dangers of air pollution we create a 2D game where you play as a superhero flying through a polluted city. You have to dodge toxic clouds and catch the air-pollution masks - which serve as a shield - allowing your character to briefly go through the polluted clouds.

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