RAD - Random Absorbed Dose of Fruits

  • RAD - Random Absorbed Dose of Fruits

    Rad is all you ever dreamed: It's a sparkling tea, organic and unsweetened. 

    Surprisingly, it has the most unexpected combinations of fruits delivered in a can. 
    It's the fanciest in the market. An explosion of new flavors you can't forget.

    Bold and eccentric color combos are mixed with a seventies vibe to give a surreal mood.
    Having fun with retro slang terms to bring a more sassy and daring brand tone.

    Want some?
    Once you go Rad, you never go back.






  • Thanks!

    Credits:
    Directed by: NotReal
    Produced by: Kasana

    Creative Direction: Milton Gonzalez & Valeria Moreiro
    Executive Production: Roberto Connolly

    Art Direction: Valeria Moreiro
    Animation Direction: Milton Gonzalez
    Design: Luján Borzi, Pia Alive, Florencia Tasso, Milton Gonzalez, Valeria Moreiro,
    Animation & Compositing: Milton Gonzalez, Roberto Connolly

    Typefaces used: Nimbus Sans, Jaune Grande.

    Year: 2019