Early in the project our main idea for the tv commercial was that the green bag shoud be giving a presentation of the green bag, like a lecturer does. We wanted him to greet the audience, dim the lights, turn on his projector and start the show. This later became rejected due to the length of the commercial. Our cusomer wanted more time on the main presentation and less time showing our little friend preparing.
Here are some sketchwork from the design process. These are all made by our talented character designer, Anders Ehrenborg.
As the green bag campaign hit every possible media, there was several poses done to fit the need. We used newspaper ads, tv commercial, different online marketing channels, billboards, etc.
We also created an online game where you would learn to sort which garbage to throw into the green bag.
You can test play the game here:
We also integrated the green bag into a real environment. Our photographer David Einar shot the environment with a real green bag as lighting/reflection reference, and the green bag was added in post/retouch.