The Wash NYC Identity

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    Brand identity for a friendly neighborhood laundromat in Harlem, NYC.
    We created a fun, lighthearted, approachable, easy-to-use and understand brand identity
    for the Wash. Laundromats in New York are places where diverse people meet and spend time.
    We made the space worthwhile to hang out while laundry is spinning,
    with a seating area and bar painted by Alex Proba. 

    Client: Leeana Khalique
    Design assistant: Annie Chen
    Animation: Katharina Glanz, Pantufla Cuantica
    Bar illustration / painting: Alex Proba

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