Bold primary colours meet strong abstract shapes in this campaign for Mercedes from Antoni. We travelled with photographer Nick Meek to Calvert Studios, an extraordinary and unique open air car studio in Spain.
With perfect organisation, a dream team, and some very early starts, we were able to complete everything despite a colossal thunderstorm! Join us behind the scenes here
As before, we worked closely with Nick on developing the unique look he wanted for the images - this time with a more sharply defined feel, technically flawless but still human.
Some cars had elements such as rims changed in CGI. We also changed the colour of one of the cars, by creating a complete new render of the paint. And finally one car was made in full CGI...
...can you guess which ones these are?
The images were used on billboards and as super-panoramic foldouts.
Executive Creative Director: Veit Moeller
Creative Director: Christian Kies, Christopher Hoene
Art Director: Mathias Wilke, Tim Grötzinger
Copywriter: Matti Lietsch, Luca Haeussler
Head of Product Communication Cars Germany: Christine Wolburg
Product Communication Cars Germany: Nancy Weitling
Art Buyer: Valerie Opitz
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