Replay Center identity



  • Replay Centre

    Visual identity of Replay, a unique physiotherapy, rehabilitation and sports optimization center. Working beyond healing to achieve the balance related to return to performance, we wanted to graphically celebrate the body and the mechanics of movement. Using a series of dynamic postures, circumscribed within geodesic structures, the brand evokes both the power of the body and the scientific approach to the center. Combined with a distinctive typographical family reminiscent of race corridors, the identity system stands out and invites us to take action.

  • Client: Centre Replay
    Photography: Simon Couturier
    Production: KLXVI
    Architecture: AdHoc Architectes
    Signage & Installation: Ipso-Facto