Publix Super Markets
Kids Black Dot Characters
A couple of character designs for the Publix Black Dot Kid's. The ask was a BoneHaüs style of clean, attractive, fun characters that would work at scale as well as having high visibility from afar.
These are now on the shelves across the 1,200+ Publix Super Markets as well as their online grocery ordering service.
Most of the challenge to this project was in creating something unique that stood out as ownable for the Publix brand while coming in a small impactful size. These characters are the first of many for the new kids’ label, so it was important to create a strong foundation that they could expand on down the road.
Fusing fruit, gummy, and dinos all together without any one in particular overwhelming the image was a balance worth striking. I tried a rabbit and tiger at first, but it didn’t get the bubble reference enough. The orange started a bit more on the nose, with a full on orange slice for its frill behind the head. Version two took a more anatomical approach, which sold “dinosaur” much better.