Movado — Bold Evolution

  • For the third time, we had a huge pleasure to work with TAG Creative and bring out the beauty of the latest collection from Movado. New Bold is the refresh of the classic line of the exquisite Swiss brand. Our super talented team created several full CG animations with shots of watch dials and bracelets with particular focus on the feeling of the airiness of the neoclassical models. The animations are part of the TV campaign presented in the USA.
  • Agency: TAG Creative

    Creative Services Supervisor: Holly Lemanowicz
    Creative Producer: Maureen O’Boyle
    Art Director: Darina Stekol
    Shoot Producer:  Christine Perasso

    Production: Ars Thanea

    ECD: Peter Jaworowski                
    Head of Production: Marta Król               
    Production Manager: Dawid Berczyński
    Studio Supervisor: Mikołaj Valencia       
    3D Lead Artist: Paweł Filip
    Modeling & Textures: Radosław Brzozowski, Paweł Filip, Sebastian Marek
    Shading/Lighting: Michał Serafin, Mateusz Bargiel, Sebastian Marek
    Animation: Piotr Wołoszyński
    Compositing: Mateusz Bargiel