Giving Songs-Giving Tuesday


  • Considering that in 2018, 27 of the 100 most viewed videos on YouTube were from Puerto Rican artists, we asked them to show compassion in a simple way: by giving their smash hit titles 
    in YouTube a whole new meaning. 
    For the entire #GivingTuesday, when millions of people searched for their favorite music video, 
    their titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to donate to givingtuesday.org.






  • Cannes Lions 2019 / Silver > Entertainment Lions for Music > Fan Engagement / Community Building
    Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Artist as a Brand or Cause Ambassador
    Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Artist Associated Event or Stunt in Partnership with a Brand or a Cause
    Cannes Lions 2019 / Shortlist > Entertainment Lions for Music > Fan Engagement / Community Building
    Cannes Lions 2019 / Shortlist > Entertainment > Talent: Digital & Social​​​​​​​


  • Clio Music 2019Gold> Music MarketingPartnerships & Collaborations
    Clio Music 2019Gold> Music MarketingSocial Good
    Clio Music 2019Gold> Music MarketingSocial Media


  • Effie Latin America 2019 / Silver > Idea De Medios


  • El Ojo De Iberoamérica / Oro > OJO local > Mejor idea Puerto Rico
    El Ojo De Iberoamérica / Bronce > CONTENIDO > Influencer & Celebrities
    El Ojo De Iberoamérica / Bronce > DIGITAL & SOCIAL > Acciones en redes sociales
    El Ojo De Iberoamérica / Bronce > MEDIA > Bien público y mensajes gubernamentales
    El Ojo De Iberoamérica / Bronce > MEDIA > Influencer
    El Ojo De Iberoamérica / Shortlist > MEDIA  > Uso innovador de plataformas digitales
    El Ojo De Iberoamérica / shortlist  > SUSTENTABLE > Social
    El Ojo De Iberoamérica / shortlist  > EL OJO PR > Influencers y Co-creación de contenido


  • SME Digital Awards 2019 / Gold >  Best use of content marketing
    SME Digital Awards 2019 / Gold >  Best Social Media Campaign
    SME Digital Awards 2019 / Gold >  Best Social Responsability Campaign

  • Chief Creative Officer Ogilvy LATAM: 
    John Raúl Forero 
    President De La Cruz & Associates:
    Carlos Thompson
    Executive Creative Director:
    Rafael Reina
    ACD/Innovation Director:
    Nánel Rodríguez    
    ACD/Art Director:
    Adriana Álvarez
    Copywriter:
    Diana Poblador 
    Art Director:
    Luis Eduardo Bedoya