We partnered up with TBWA\Chiat\Day New York to create an eye-opening campaign revealing facts about the real price
of the goods we buy every day.
Although one may think that the slavery times are over, the campaign like this one shows how wrong we are, because it’s not gone – it’s just nimbly hidden out of eyeshot. Our team created two 3D key visuals presenting the human price behind the clothes we wear or smartphones we use and change so often, just because the new model was released. The main aim of the campaign was to spread awareness about modern- day slavery, but also to encourage people to start asking themselves questions about the background of fashion and electronic devices’ industry.
Agency: TBWA\Chiat\Day NY
Head of Design: Chris Rowson
Production: Ars Thanea
Executive Creative Director: Piotr Jaworowski
Art Director: Marcin Kowalski
Producer: Marta Kól
Concept Artist: Michał Urbański, Piotr Rosłan
3D Artists: Paweł Filip, Łukasz Skurczyński, Jakub Włodarczyk,
Ernest Kośka, Maciej Łypik
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Maciej Mizer