「小雛菊（Little Daisy）」系列是與誠品「花傘節」（Eslite - Spring Festival）合作而誕生的角色，以春天、傘、花為創作主題，設計角色與衍伸商品。小雛菊為三到五月盛開的花朵，簡單又含蓄，彷彿一個可愛又帶點羞澀的少女。配合花傘節，小雛菊頭上問號造型的為傘柄，六片灰白花瓣為傘面，晴天時收起來如頭飾，雨天時增長為雨傘。
The "Little Daisy" series is a collaboration between Eslite's "Spring Festival". The character and the merchandise are designed base on spring, umbrella and flower. Little Daisy is a flower that blooms from March to May, it is simple and shy, just like a cute little girl. In collaboration with the "Spring Festival", the question mark above Little Daisy's head is actually the handle of an umbrella. The 6 grey and white flower pedals make up the top part of an umbrella, when you close the umbrella during a sunny day it looks like a decoration and when you open them it looks like an umbrella.
Little Daisy was born in a forest, she is curious about the world and her optimistic attitude will help her embark on a journey! During her journey, Little Daisy found out that she actually has other companions, but they are scattered around different corners of the world. She started looking for her companions, while she encountered obstacles on the way, she also received help from many people as if they are helping her crossing a river like a fish swarm, a sheltering tree or birds that sing with her.....Little Daisy finally found her companions, a sea of Little Daisy's kind! They will always dance at different corners during spring!
♚ The Best of Cultural & Creative Award 2019 in Taiwan