Mountain Dew TNO Apparel Illustration

  • THE TENNESSEE ORIGINAL
  • Illustration done in collaboration with Motive Creative Group for Mountain Dew's Tennessee Original campaign. Celebrating the company's history and Tennessee heritage. This shirt is available for a limited time here- 
    https://dewnationrewards.com/tn/RewardStore

    This was a really enjoyable project to work on given my own Tennessee roots, and growing up in a small town within Middle TN. The idea of the design was to capture both the Mountain Dew design language old and new, and merge it with Tennessee elements. The final design shows a bottle cap with typography pulling from the old school bottle caps typography design, and adding the modern flare of jagged edges and dynamism. All in front of a scenic view of Tennessee Pine trees coated in the Mountain Dew colors.