Billelis was approached by Lionsgate, LA Associates and the creative team of John Wick 3 to create official key artwork
for the launch of the latest Blockbuster instalment in the John Wick Franchise- John Wick 3 Parabellum.
John Wick has become the target for the world’s top assassins. After being declared as exommunicado
the chances of survival have never been thinner for Wick. This inspired the key artwork.
The artwork features Keanu Reeves surrounded by decorative elements inspired by the architectural ornamental details
of the Continental Hotel; metallic roses, weapons, angels of death and his beloved late puppy.
The purpose of this campaign was to showcase the artwork across of number of different marketing deliverables including posters, billboards, murals, social media posts and promotional content for cinema.
Client: Lionsgate, John Wick 3, LA Associates
Rep: NERD Productions