TESCO — Tech HR

  • We teamed up with BBH London to create a set of 3 videos for launching a brand-new campaign which aimed at encouraging viewers to consider Tesco Technology Department as a prime place to work.​​​​​​​ Our job was to show that the world of gaming and working for Tesco Technology can actually have a lot in common.
  • In Software Sorcerer we kept the video in a cinematic trailer style. We didn’t want to lose viewers’ attention even for a moment, so we made a few nice tricks and played with close-ups, fast cuts and various speeds of objects and the main hero’s smooth dance moves. Intriguing music and sound effects helped us to build the right drama and led viewers to the very end of the story where the gaming and the real world merge.



  • In Lords of Logistics our job was to follow a visual concept based on pixel art and create a CG animation which looks like a retro video game and would simply trigger some nostalgic feelings in hearts of gamers who grew up playing old, good Nintendo.


  • For Petabyte Protector we created a CG animation imitating a strategy game, where a Tesco coder, pictured as a game player, has to protect bytes of information and figure out the ways to hold back hackers from taking over classified data. Ideally, before a lunch break.


  • The Software Sorcerer
    Agency: BBH London / Black Sheep Production
    Creative Production Studio: Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Producer: Anna Pietrzak
    Direction: Adam Torczyński
    Art Direction: Adam Torczyński, Marcin Kowalski
    Concepts/Digital Paint: Michał Urbański, Piotr Rosłan
    Motion Capture Session: Mocap.pl
    Choreography & performance: Zofia Lelek
    Rigg: Juice.pl, Piotr Wołoszynski
    3D Lead: Łukasz Skurczyński
    3D: Maciej Łypik, Łukasz Skurczyński, Jakub Włodarczyk, Michał Serafin, Ernest Kośka
    FX: Maciej Łypik
    Animation: Piotr Wołoszyński
    Edit: Adam Torczyński
    Compositing: Łukasz Stolarski, Łukasz Wiktorzak


  • Lords of Logistics
    Agency: BBH London / Black Sheep Production
    Creative Production Studio: Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Producer: Anna Pietrzak
    Direction: Adam Torczyński
    Art Direction: Marcin Gibowski, Adam Torczyński, Marcin Kowalski
    Concept/Digital Paint: Michał Urbański, Piotr Rosłan
    R&D: Marcin Gibowski
    Animatic/Gibomatic: Marcin Gibowski
    Illustration/Animation: Marcin Gibowski
    Edit: Adam Torczyński
    Compositing: Łukasz Stolarski, Łukasz Wiktorzak


  • The Petabyte Protector
    Agency: BBH London / Black Sheep Production
    Creative Production Studio: Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Producer: Anna Pietrzak
    Direction: Adam Torczyński
    Art Direction: Adam Torczyński, Marcin Kowalski
    Concept/Digital Paint: Piotr Rosłan, Michał Urbański
    UI Designs/Typography: Adam Torczyński, Marcin Kowalski
    R&D: Michał Zagulski
    3D Team: Maciej Łypik, Łukasz Skurczyński, Paweł Filip, Jakub Włodarczyk
    Unreal Engine/3D Engine: Michał Zagulski
    Animation: Michał Zagulski, Piotr Wołoszyński
    Edit: Adam Torczyński
    Compositing: Łukasz Stolarski