Client: PUB, Singapore National Water Agency
Creative Direction & Design Agency: Tribal DDB Worldwide, Singapore
CGI, Animation & Production Studio: Machineast
Tribal DDB Worldwide Singapore works collaboratively with us to create a key visual animation for Singapore World Water Day 2019 campaign. The idea is to take a closer look at every stage in the journey of water– from the skies to our taps – and appreciate the hard work that goes into every drop. The campaign aims to educate Singaporeans that water conservation is both vital and achievable.
The launch was attended with 3000 Singaporeans with the guest of honour President Halimah Yacob, Minister for the Environment and Water Resources, Masagos Zulkifli, and Senior Minister of State for the Environment and Water Resources, Dr Amy Khor.
photos by Straits Times Singapore