Exaggerated and unexpected shapes appear as a strange but at the same time beautiful celebration of the mid-century Scandinavian design, leaded by its delighted and organic curves. Holographic materials and lights contribute to a surreal and almost unreachable result and it reflects our vintage narrative from a place that is not inhabited anymore. A place that stands in the past, of which we no longer have access, with its own memories and solitude. No more than an emotional expression of our favorites from the past brought to life into our modern view.
We usually solve Concept and/or set design where the products ‘live’. this year we wanted to go further, so in addition to the concept, art direction and set design, we designed the furniture itself – the star of the visual – and in this way, did the complete job. Hope you'll like it.