AdNews Cover - 'The Changing Agency Model' / February Edition
The creative contingent of Adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand–picks an agency to work its magic.
We worked closely with the guys at TBWA/Sydney to take on the challenge.
THE BRIEF / CONCEPT
"We really wanted to make sure we created something that provoked and demanded people’s attention. We reviewed a number of interesting ideas but this was the one that turned most heads within the agency - so that was a good sign. It also stood for something that most creatives can stand behind. Something that clearly represents the ruthless, unforgiving fighting spirit embedded into the DNA of ‘human’ creativity. The bullet clearly shows how a good idea can cut through the all the noise and BS in such an intense digital landscape."
- Cathy O'Connor, TBWA/Sydney
Client- AdNews Australia
chief Creative Officer: Andy DiLallo
chief Executive Officer: Paul Bradbury
art Director: Andrew Torrisi
writer: Scott Waterhouse
head of Production: Lisa Brown
integrated Producer: Vanessa Hawke
integrated production & post - Limehouse
3d creation - Chris Andrews, Limehouse
executive Creative Director- James Lucas
producer- Ashlee Savins
MD/EP: Duncan Harriss