The changing agency model- Adnews Feb Edition Cover CGI

  • AdNews Cover  - 'The Changing Agency Model' / February Edition


    The creative contingent of Adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand–picks an agency to work its magic.
    We worked closely with the guys at TBWA/Sydney to take on the challenge.

  • THE BRIEF / CONCEPT
    "We really wanted to make sure we created something that provoked and demanded people’s attention. We reviewed a number of interesting ideas but this was the one that turned most heads within the agency - so that was a good sign. It also stood for something that most creatives can stand behind. Something that clearly represents the ruthless, unforgiving fighting spirit embedded into the DNA of ‘human’ creativity. The bullet clearly shows how a good idea can cut through the all the noise and BS in such an intense digital landscape."
    - Cathy O'Connor, TBWA/Sydney

  • Client- AdNews Australia

    Agency- TBWA/Sydney
    chief Creative Officer: Andy DiLallo
    chief Executive Officer: Paul Bradbury
    art Director: Andrew Torrisi
    writer: Scott Waterhouse
    head of Production: Lisa Brown
    integrated Producer: Vanessa Hawke


    Limehouse creative

    integrated production & post - Limehouse
    3d creation - Chris Andrews, Limehouse
    executive Creative Director- James Lucas
    producer- Ashlee Savins
    MD/EP: Duncan Harriss