Gallimaté Original, Tonic & Ginger Ale || Label Design

  • G A L L I M A T É  - Original, Tonic & Ginger Ale
    • label design for the first yerba mate “à la Française”

    Yerba Mate is brewed from the naturally caffeinated and nourishing leaves of the holly native tree from the South American rainforest (Ilex paraguariensis). It is a traditional drink from South America that provides smooth energy and concentration while being 100% natural. 
    Entirely produced in France, Gallimaté comes from a recipe with sweeter flavors, no added sugar, perfect for a standalone refreshment or as a cocktail mixer.  A collection of 3 drinks to recharge your batteries while enjoying yourself: Original, Tonic & Ginger Ale.
    Sold mainly through through trendy cafes,  restaurants and boutique supermarkets in France, the yerba mate based beverage is targeted at young, health conscious individuals as a healthy, flavourful alternative to usual soft and energy drinks.

    Each label's design is based on a unique ornamental line art pattern that illustrates the drinks' ingredients.
    This style combined with a fresh colour palette lends the product a captivating quality, making the bottle attractive and memorable. 
    The style of the designs was inspired by folk art and minimalism.
    Illustrated ingredients per flavor:
    ° Original: yerba mate, elder flower and kaffir lime
    ° Tonic: yerba mate, cinchona bark, gentian, tangerine, cardamom and white pepper
    ° Ginger Ale: yerba mate, ginger, basil and lemongrass

    The labels for each flavour were designed to match the drink's personality, expressed  through the colour palette and the custom pattern. 
    ° Original: the light taste of elder flowers in contrast with the sweet bitterness of yerba mate, full-bodied taste; floral and refreshing.
    ° Tonic: mild bitter notes that release into a lingering geranium note that softens the bitterness to create a delicate tonic; elegant, floral and delicate.
    ° Ginger: refreshing with a balance between sweetness and bitterness, a pinch of spice added;  light, crisp and spicy.

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