Captain Lays & Friends

  • Lays / Captain Lays & Friends
    Character Design ​​​​​​​
    Lay’s is internationally known for their laundry list of vibrant and tantalizing flavors. 
    Fortnite is internationally known for its laundry list of eccentric and outlandish characters. 
    To promote six new Lay’s flavors launching across Egypt and Saudi, we created a group of prototype characters to showcase the personality and flavor of each new product for 
    the upcoming season of Fortnite.
  • Client: Lays
    Agency: M&C Saatchi, Dubai
    Illustration: Cristiano Suarez, Brazil 
    3D Artist: Caetano Silva, Brazil