Hitachi Vantara is a company that provides modular mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company is focused on IoT management, Data Analysis, Digital transformation, Hybrid Cloud Storage Systems, Application and Data Center modernizations.
The Design Challenge:
To create an infographic and social media ads that are engaging that also follow Hitachi’s brand guidelines. These assets are specifically targeted towards business with data management problems, including unstructured data, storage and IoT.
Project created as part of the marketing agency Pace Creative Group
Client: Hitachi Group
Creative Direction: Hitachi Group
Infographic Design, Gif Animation and Social Media Ads: Gustavo Chams
Marketing Strategy and Copywriting: Meghan Mahoney
Project Manager: Farryn Robins
Account Executive: Stefanie Curtis and Matt Gardner