For the third time, we teamed up with GTB Asia Pacific to create key visuals for the new model of one of the most symbolic American automotive brands – Ford Motor Company.
Rocky sides or wetlands can’t be reached by a regular car. But it’s not something that Ford Everest can’t deal with.
That is why we pictured it outside its hometown, Detroit, and urban spaces - natural locations best reflect its gutsy and adventurous spirit.
Our team was responsible for creating 6 various key visuals along with numerous still assets supporting the campaign and depicting different interior details of the vehicle. All the CGIs will be presented on the Asian market in 7 different countries, including China, Australia and New Zealand.
Agency: GTB Asia Pacific
Production: Ars Thanea
Executive Creative Director: Peter Jaworowski
Head of Production: Marta Król
Producer: Jan Wołowski
Art Director: Marcin Kowalski, Maciej Mizer
Digital Artists: Tomasz Chrabołowski, Maciej Mizer, Marcin Kowalski, Łukasz Wiktorzak, Dominik Laurysiewicz
3D Artists: Jakub Włodarczyk, Ernest Kośka, Paweł Filip, Michał Serafin, Maciej Łypik