Utrecht. This classic, Spirited, Very organized old town with lots of shadows and greenery. Was an inspiration for the academy founders and a big challenge for our company to come with a logo for them.
And this was for two reasons. One, because we didn't know a thing about this city. Second, we were dealing with owners with an artistic background.
At first, we couldn't even pronounce the name of the city and we thought that we are dealing with a city with a strict classical style.
To do the research we had to visit the city but we couldn't, so we used the internet to collect needed data and it did the job as if we were in Utrecht itself. Then we started sketching after many tours in port said city in Egypt which has the same atmosphere of Utrecht.
After doing a detailed research about the city and it's geographic location, watching many documentaries about it and making sure of it's name spelling and pronouncing. And studying it's history, Most famous buildings, Restaurants, Icons,