Movado — Don't Let Numbers Define You

  • Together with TAG Creative, New York-based agency, we created CG animations for the new Movado watch – Museum Classic. The video premiered at the end of 2018 at the most renowned location in the world – Times Square.

    Movado is a great example of a brand where craftsmanship and artistry always go hand in hand. Throughout the years, the Swiss company received over 200 international prizes, therefore we could not have been more excited when invited to work with people who value design and innovative approach to technology as much as we do.

    „Don’t let the numbers define you” is the newest Movado campaign presenting a fusion of Swiss heritage and modern design. We were asked to create 2 videos which would give the impression of the beauty and timeless elegance captured in the new model. 

    The creative vision focused on the dynamism of paint splashes which would reflect the vibrant spirit and numerous close-ups to expose a simple yet chic look. The most challenging part was a complex 3D simulation of fluids – we took several tries to keep the final result natural, but we knew that the effort was worthwhile.

  • Production: Ars Thanea

    Executive Creative Director: Peter Jaworowski
    Director: Adam Torczyński
    CG Supervisor: Mikołaj Valencia
    Head of Production: Marta Król
    Producer: Ania Pietrzak
    Art Director: Adam Torczyński, Maciej Mizer
    3D Lead Artist: Jakub Włodarczyk
    FX TD: Adam Torczyński
    3D Simulation: Adam Torczyński, Jakub Włodarczyk
    Modeling: Michał Serafin, Jakub Włodarczyk
    Textures/ShadingLighting/Rendering: Jakub Włodarczyk, Michał Serafin 
    Animation: Piotr Wołoszyński
    Compositing Artist: Łukasz Wiktorzak, Łukasz Stolarski
    Edit: Adam Torczyński

    Agency: TAG Creative

    Creative Director: Fawne Berkun
    Art Director: Darina Stekol
    Executive Producer: Maureen O’Boyle
    Producer: Holly Lemanowicz
    Editor: Laurence Sockwell