The British Heart Foundation 'Dechox' campaign
We produced these hilarious chocolatey characters for the 2019 British Heart Foundation's 'Dechox' - the fundraising challenge to give up chocolate in February and raise money for heart research.
We sent our chocolate friends packing to their sweet holiday retreat for a spot of R&R, however, the fun doesn't last long and the sun soon goes in when the Dechox begins.
The campaign went live on Boxing Day across all major commercial channels and will continue throughout January on TV and social media.
Character design for pitch
Wax On for the British Heart Foundation
Ben Steer - Director
Joe Kinch - Art Director
Chris Wright - Modelling
Look Dev - Gherado Zurla
Anthony Delliste - Rigging
Mark Spokes, Valantin Puig, Ben Steer - Animation
Yolande Clerek - Lead Light and Comp
Geroge Quelch - Lighting and Comp
Fabrizia Spera - Effects
Damian Hook - Executive Producer
Lizzie Hicks - Creative Producer