MISHKA- 'Vodka for every opportunity'
Stills and animation for the new Mishka bottle rebranding. Outputs included multiple social content and OOH including Melbourne's Bourke St 6 story digital full motion billboard, the largest in Australia.
STRANGE BREW - 'Refresh Your Inner Genius'
Einstein was created by hand sculpting in 3D - coffee beans were also CGI.
With the print version, the bottle was from supplied photography which was also replicated in 3D for the animation.
We applied movement to Einstein in the animation and used a mix of liquid simulations to achieve the effect.
We also created fizzing and liquid air bubbles to push the realism within the Einstein liquid shapes.
LAZY BEAR - 'Bundy Smugglers'
The agency Traffik partnered with Budgy on the promo: Bundy X Budgy = The Bundy Smugglers.
This was a great fun campaign for us to work on and we enjoyed carrying the whole end-to-end integrated production process.
The initial approach was to first shoot the talent in 'Bundy Smugglers' along with all product shots. The polar bear was then built entirely in 3D and then the real product shot was placed on the body. The talent and bear was then retouched to fit the background and get the right look and feel for the upcoming hot Australian summer.
Client - Lazy Bear
Agency - Traffik Group
Account Director - Daniel Adams
Senior Account Manager - Katie Ryan Account
Executive - Isabella Rigg
Creative Resource Manager - Ryan Wrigley
Photography- Jeremy Hudson
Production & Post
CGI/3D build, live shoot, 2D graphics & retouching - Limehouse creative