Doctor Who – Rebrand

  • Doctor Who Rebrand

    Had the pleasure to be involved in this project from start to finish, starting with research & concept development, while going through an idea generation phase with the creative director and the rest of the team in order to develop a brand launch video that would stand up to the heritage of Doctor Who and its future.

    Brand launch video

  • Logo details

    Once the wordmark was approved it was carefully redrawn in order to keep the best proportions between the letters while balancing with the BBC logo.

  • Logo collection
    Main version, secondary version, horizontal version and insignia. 

  • Chinese & Korean versions

  • Responsive Logo

    Since the minimum size of the BBC logo is 10mm we proposed a tool that allowed the logo to be scaled up and down without changing the size of the BBC logo. This ensures a greater versatility of the logo while helping the designers to make the most of the provided assets.​​​​​​​

  • Patterns

    In order to ensure versatility a set of patterns where created together with a set of rules that allows any designer to extend DW's pattern collection. These patterns where developed having in mind the print production working as a workable alternative to the render background from the main key visual.
    Set as a combination of 4 symbols in Adobe Illustrator, you can easily tweak the shapes and change its colours while previewing those changes in two frameworks: Dense pattern (4x8 modules) and Light pattern (2 modules).
    When the production method allows it to be used there's a gradient mesh to overlay the pattern and add depth to it.


  • Typography

    The logo is probably one of the most important assets of a brand like this, and since so much of the brand is type-led it is important to find a suitable workhorse type family that fulfils all the brand needs. 

    AGENCY: Little Hawk
    CLIENT: BBC Studios
    APPLIED SKILLS: Art Direction, Graphic Design, Typography