Doctor Who Rebrand
Had the pleasure to be involved in this project from start to finish, starting with research & concept development, while going through an idea generation phase with the creative director and the rest of the team in order to develop a brand launch video that would stand up to the heritage of Doctor Who and its future.
Brand launch video
Once the wordmark was approved it was carefully redrawn in order to keep the best proportions between the letters while balancing with the BBC logo.
Main version, secondary version, horizontal version and insignia.
Chinese & Korean versions
Since the minimum size of the BBC logo is 10mm we proposed a tool that allowed the logo to be scaled up and down without changing the size of the BBC logo. This ensures a greater versatility of the logo while helping the designers to make the most of the provided assets.
In order to ensure versatility a set of patterns where created together with a set of rules that allows any designer to extend DW's pattern collection. These patterns where developed having in mind the print production working as a workable alternative to the render background from the main key visual.
Set as a combination of 4 symbols in Adobe Illustrator, you can easily tweak the shapes and change its colours while previewing those changes in two frameworks: Dense pattern (4x8 modules) and Light pattern (2 modules).
When the production method allows it to be used there's a gradient mesh to overlay the pattern and add depth to it.
The logo is probably one of the most important assets of a brand like this, and since so much of the brand is type-led it is important to find a suitable workhorse type family that fulfils all the brand needs.
AGENCY: Little Hawk
CLIENT: BBC Studios
APPLIED SKILLS: Art Direction, Graphic Design, Typography