Brand identity update and new packaging for Davok.
The strategy sought to elevate, simplify and improve the presence and recall of the brand through the creation of a new graphic system.
Taking advantage of a new brand color, a common structure was defined for all sku's leaving front panel freedom for the differentiation of the varieties.
Trying to avoid the resource of the illustration, which is widely used in the Uruguayan market, the variety and character of each beer is reflected by a bold typographic game.
The scope of the project included strategy, redesign of graphic identity and packaging design
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