B O Y ' S F A S H I O N F L E E C E
Fruit of the Loom's contrast color block detail fashion fleece active wear
provides ultimate comfort with it’s super soft fleece.
The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom's boy's fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.
C H A R A C T E R D E V E L O P M E N T
S K E T C H E S & C O N C E P T S
WE ARE BATCH TV
Creative Direction by
Art Direction & Animation by
NURIA BOJ NEGRETE
T H A N K Y O U