Toasted Collections Identity
Branding and Packaging
Pastel colors were chosen to reflect femininity, nature and a hint of magic—while clean, minimalist compositions highlight each product's simplicity. The candles' handcrafted quality is emphasized with bespoke illustrations that provide contrast against the crystal's geometric forms and hand-drawn, custom typography.
The quotes on each Quote Candle label are paired with matching hand drawn graphics depicting ethereal stars, moons, cannabis leaves, crystals and sparkles. By using monochromatic colors, more emphasis is placed on the hero visual and the quote—while the small graphics act as a background pattern.
On getting the job: "We instantly clicked. I loved the concept of her brand. The fact that she had a very clear idea of her brand from the very beginning made my work easier (and so much fun). It's always a pleasure to work with Shireen."
About the designer
Petra is a self-taught graphic designer, fine arts student and more recently—a freelancer. She likes working on packaging design projects for new brands, since it allows her to create a concept from scratch involving identity design, illustration and typography.
"I let myself be inspired by the analogue, decorative and folk art. I love working with brands that have values close to my own; startups or artisan makers, people with handmade businesses with innovative ideas."