Italy - Postepay Social Campaign

  • I worked on a nice social campaign for Poste Pay, a reloadable prepaid card service operated by Poste Italiane in Italy. The concept is to show the number of app users in relation to the number of residents of 3 main italian cities: Roma, Napoli and Venezia.
  • Production: Magnifico Illustration Agency / Client: Y&R Advertising 
Rome
  • Roma - Gladiator
  • Napoli - Pizza Chef
  • Venezia - Gondola Driver
  • Here's the initial pencil sketches that I shared with the client
  • This is how the illustrations were used in the social media campaign
  • Thanks for watching! Please review, comment and share if you like this project. More updates and cool stuff on my Instagram.