• We designed a signage campaign for a private preparatory school that caters to reclusive students who refuse to go to school. Rulers are incorporated throughout the signage as a graphic device, representing the growth potential of the students. In the entrance is a gigantic ruler in 9 different measurement units including the imperial system, the metric system and indigenous Japanese units. Upon entering the school, students can measure themselves in a host of different units – even those they are unfamiliar with – which help to foster an understanding of different units and perspectives.


  • what:

    Art Director: Eisuke Tachikawa (NOSIGNER)
    Space Designer: Eisuke Tachikawa (NOSIGNER)
    Signage Designer: Eisuke Tachikawa (NOSIGNER)
    Graphic Designer: Eisuke Tachikawa (NOSIGNER)
    Photo: Masaharu Hatta
    Client: Takenaka Corporation
    Collaboration: Takenaka Corporation

  • NOSIGNER™ : social design for evolution.

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