Logos & Marks 2018

  • SELECTED

    Logos, Marks 
    & Monograms 

    2017 – 2018


    An selection of different styles of identity marks I have been working on over the course of the past year.
    The work ranges from experimental and decorative to traditionalist luxury, always with a focus on visual clarity.


    © christophruprecht.com     studio { at } christophruprecht.com     Instagram.com/ @christoph_ruprecht

  • CLIENT
    Tales of Can

    MARKET / BUSINESS
    YouTuber, Influencer, Adobe® Ambassador



    THE CONCEPT
    A dynamic modular system that consists of a minimal, yet playful bespoke logotype and additional sections that can adapt to the various 
    types of video content "Tales of Can" is producing. The Square section is used for social media avatars, and the bold TOC logo 
    guarantees good visibility down to the smallest sizes in the youtube comment section, on Instagram and more.
    The client's love for japan and video production is also reflected in additional modules.

  • CLIENT
    Michelle & Kaustubh Varma

    MARKET / BUSINESS
    Wedding Monogram



    THE CONCEPT
    The minute I heard my first love story,
    I started looking for you, not knowing
    how blind that was.
    Lovers don’t finally meet somewhere.
    They’re in each other all along.

    RUMI
  • CLIENT
    A T É N A

    MARKET / BUSINESS
    Fitness, Nutrition & Health



    THE CONCEPT
    Playing with a stylized A and a three-fold geometry to represent the mind-body-spirit connection the company has built their
    philosophy around. The shown logos have fallen by the wayside during the process, however I still enjoy their simplicity 
    and visual impact. All were based on the idea of various elements coming together to form a strong, yet flexible concept.
    Their tagline is "Aténa – The missing link."
  • CLIENT
    bestkept

    MARKET / BUSINESS
    Jewelry Concierge Service



    THE CONCEPT
    A boutique,, yet established feel – A mix of both feminine and masculine aspects – contemporary yet with a timeless feel.
    These were the main inception points for the bespoke logotype. Lowercase to give it a millennial up-and-coming feel,
    classical contrast in weight but without the serifs to reflect a modern approach to jewelry.

  • CLIENT
    Susanne Hartlieb

    MARKET / BUSINESS
    Institute for Podology & Wellness



    THE CONCEPT
    A traditional monogram with a touch of modern reductionism. Soft and soothing lines with a priority on symmetry bring a strong 
    harmony into the visual mark. The clarity of the composition reflects the medical aspect of the business, while choice of typeface 
    and contrasting line work convey luxury and indulgence. It was presented as one of two directions and was 
    after careful consideration considered to look too classical vs. the mark that it ended up being.

  • CLIENT
    Erica James

    MARKET / BUSINESS
    Independent Interior Design Studio



    THE CONCEPT
    A dominantly used logotype that balances tradition with a touch of modern sharpness is accompanied by an additional monogram 
    element, inspired by the platonic solids, representing space itself, while paying homage to contemporary decorative 
    design trends with a strong emphasis on spatial geometry.

  • CLIENT
    Lotus *

    MARKET / BUSINESS
    High-Tech Medical Apparel



    THE CONCEPT
    A contemporary logo element is paired with a semi-traditional lowercase logotype to radiate both, a modern, millennial feel with a minimalist touch, 
    as well as referencing a more conservative, traditionalist medical feel. The medical apparel has the lotus effect - it is spill repellent against all water based liquids.
    The logo element was constructed from drops of fluid, forming a lotus blossom and revealing a medical cross in the center's negative space.  
  • CLIENT
    bestkept

    MARKET / BUSINESS
    Personal Jewelry Concierge Service



    THE CONCEPT
    I had been playing with a dove bringing a love letter in earlier phases, as a means to portray the personal concierge service aspect. 
    The final result shows the concierge browsing a plethora of different types of jewelry and coming back with just the right piece.
    Simplified geometry for a modern touch meet an elegant symbolic bird for the fairytale feel.

  • CLIENT
    Adobe CC / Bauhaus / Typekit

    MARKET / BUSINESS
    Font-Management & Distribution



    THE CONCEPT
    Adobe invited me to test and demonstrate the use of new typekit fonts that were re-developed from old bauhaus archive drawings.
    I completely deconstructed one of the available typefaces until only one serif corner remained; Enough to create a playful and minimalist 
    logo reminiscent of the design philosophy of function, developed and taught at the Bauhaus in Dessau, Germany.
  • CLIENT
    d y n o

    MARKET / BUSINESS
    E-Bikes



    THE CONCEPT
    Technical, bold, futuristic and fast. A bespoke monospaced and all lowercase logo that lends itself well to the design of the 
    crossbar on their E-Bikes which are aimed more towards the athletic rider vs. the casual user.
  • CLIENT
    A Q V A

    MARKET / BUSINESS
    Premium Spring Water



    THE CONCEPT
    Luxury meets fluidity. The old meets the new. Artisan but with a scientific clarity.
    Made from an semi extended cut of a bespoke typeface I have in the works.
  • CLIENT
    T3 Trinity

    MARKET / BUSINESS
    undisclosed



    THE CONCEPT
    T is for Trinity. The three-fold fractal approach for Infinity.
    Modern reductionism meets historical patterns.
  • CLIENT
    Leafo

    MARKET / BUSINESS
    Cuban Cigar Import 



    THE CONCEPT
    Logo system consisting of several parts that can be paired with each other to create different kinds of aesthetics.
    The bespoke serif wordmark can be used on its' own for a contemporary minimalist feel. The "O" in Leafo is used as an avatar on social media
    (Leaf+0 = Leafo). Tagline, seal and various other typographic add-ons come into play when a traditional, rich feel is desired.