• why:
    To connect Japan's leading production center of the wood industry into the future.

  • Craftsmanship of shipwright technology that supported the "Awahan" naval forces of Tokushima Prefecture, has been handed down from the Edo period, which developed from the Meiji to the Showa period as a major production area for box furniture that mainly focused on chest drawers, mirrors, and altars. However, Japan's traditional industrial value of production has fallen to 1/5, during the past 40 years. Tokushima's wood industry has declined year by year due to changes in modern lifestyle, along with the rise of cheaper overseas products, where Japan's leading box-shaped furniture production was driven into prosperity. In such a situation where the wood industry was going out of business, we questioned what design could do to revive the industry and create new opportunities for those highly skilled carpenters in Tokushima.


  • how:
    By turning over concepts of box furniture, we exposed the technology of their craftsmanship.

  • We developed "CARTESIA", turning over concepts of box furniture to make known their technologically advanced techniques held by carpenters in Tokushima, by differentiating them from other production areas. As the brand name means an "orthogonal coordinate system," CARTESIA is a drawer that can be pulled both vertically and horizontally, in multiple ways at the same time. The first product, "CARTESIA DRAWER," in which the technology was developed together with the craftsmen, realized the mechanism that could not be achieved by a conventional drawer. Trapezoidal shapes were overlapped to be able to pull out the drawers smoothly.

    徳島の木工職人が持つ高い技術力を発信し、他の産地と差別化を図ることをミッションに、これまでの箱物家具の概念を覆す「CARTESIA」を開発しました。「直交座標系」という意味を持つブランド名の通り、CARTESIAは縦横両方向に引き出すことができ、複数の段を同時に使用することができる引き出しです。職人とともに技術開発を行い、従来の引き出しでは不可能だった機構を実現させた第1弾プロダクト「CARTESIA DRAWER」は、台形を重ねた形にすることで引き出しやすさにも配慮しています。​​​​​​​

  • Subsequently, "CARTESIA DESK" was developed. It was made to make more room to easily store items, with two hanging racks that are convenient for organizing stationery, one larger rack that can hold documents, and a space for storing cords.

    また、続いて開発した「CARTESIA DESK」では、収納しやすい領域を拡張し、ステーショナリーの整理に便利なラックを2段と、書類などもしまえる大きめのラック1段を備え、コードを収納する空間も設けています。

  • now:
    Although the design was highly appreciated, the original purpose is still to be reached.

  • As a completely new concept of box furniture, CARTESIA was recognized by Wallpaper * magazine as "the world's most beautiful drawer." It has received multiple design awards and exposed to various media platforms around the world, handled by numerous domestic and international shops. This project was able to harness the power of design and create a new point of contact between traditional technology and consumers. Although it has become a successful example of the production area, this was only a single product for a production area in crisis. We realized there and then, the barriers that design can hold. 

    Our purpose is not to only to be appreciated for its design, but to create new markets, movements, and relationships through branding and communication strategies,  saving as many craftsmen and production areas as possible. These are a series of projects that our representative Eisuke Tachikawa worked on, as a traditional industrial producer in Tokushima Prefecture from 2007 to 2009. They have become essential experiences that will determine NOSIGNER's future missions.


  • what:

    2007 - 2009
    Tokushima, Japan
    Product Design
    NOSIGNER (Eisuke Tachikawa)
    Motobayashi Furniture Co., LTD.
    Masaharu Hatta​​​​​​​

  • who:
    social design by evolution thinking

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