• 僕茶 bokucha
    — Premium green tea from Japan
  • Visual interpretation for Bokucha brand — simplicity and calmness are subtly represented by only essential parts which are tea powder, components, colors, and more importantly, empty space. The choice of typeface is English characters from a Japanese font. Text layout derives from traditional Japanese writing from right to left with vertical orientation. Each color is interpreted by its origin such as Kagoshima is a seaside city then light blue of the sea, Shinya means late night then dark violet as night sky, even leaf color, and so on...