Startup Alley Gamification

  • UX/UI for web based game and App

    Pixlwise – by A4D – was developed with the purpose of educating adults through a videogame platform, making the educational experience more enjoyable we convert gamers into clients. I worked on Startup Alley project as an art director for more than 2 years, being in charge of the art department doing almost everything that someone could imagine: UI, illustration work, character design, branding, icon design, graphic design, game interface.




  • RESPONSIVE WEB DESIGN
    Promotional web of Startup Alley




  • FORUM GAMIFICATION
    Startup Alley had a clean and dull design, my mission consisted in displaying the info in a game-like interface.







  • MOBILE APP UX/UI
    I designed all sections : dashboard, forum, ad creator, wallet and the game itself.
  • Mobile app UX and UI





  • GAMIFICATION UX/UI PROCESS

    As an UI designer , working together with the UI team leader at Pixlwise and via Trello, my role consisted in translating simple wireframes into visually appealing interfaces aiming for consistency among the whole application.



  • Game Interface






  • Game badges to increase customer loyalty









  • IN GAME CHARACTER & ILLUSTRATION
    I also was responsible of illustrating several scene backgrounds where the plot is developed by the characters.










  • FULL PROJECT HERE!!!