The Story of Baijiu

  • THE STORY OF BAIJIU
    Série de ilustrações feitas para sessão The Story of Baijiu do site DrinkBaijiu, da destilaria chinesa MingRiver. Baijiu é uma bebida alcoólica tradicional da China, a evolução e aprimoramento dela vem desde de a era medieval, o site é dedicado a contar essa história para o  Ocidente. 
    “De origens humildes entre os agricultores antigos da Planície Central à mobilização em massa da indústria moderna na República Popular, o álcool tocou todos os aspectos da vida chinesa. Influenciou religião e arte, filosofia e política”  (DrinkBaijiu.com)

    A produção das ilustrações foi pautada na rica pesquisa histórica entorno do assunto realizada por Derek Sandhaus diretor de educação e especialista na categoria Baijiu da MingRiver, também é autor do livro “Baijiu: The Essential Guide to Chinese Spirits”. Abaixo mostro o resultado final de cada uma, desde o primeiro esboço, shapes vetoriais e principais detalhes.


    Series of illustrations made for the session The Story of Baijiu of the site DrinkBaijiu, from the Chinese distillery MingRiver Baijiu is a traditional alcoholic drink from China, the evolution and enhancement of it comes from the medieval era, the website is dedicated to tell this story for the West.
    “For thousands of years, alcohol has shaped and been shaped by Chinese culture. From humble beginnings among ancient farmers of the Central Plain to the mass mobilization of modern industry in the People’s Republic, alcohol has touched all aspects of Chinese life. It has influenced religion and art, philosophy and politics.” (DrinkBaijiu.com)

    The production of the illustrations was based on the rich historical research around the subject conducted by
    Derek Sandhaus director of education and expert in the category Baijiu of MingRiver, also author of the book “Baijiu: The Essential Guide to Chinese Spirits”. Below I show the final result of each one, from the first sketch, vector shapes and main details.


  • Jiahu
    7000 BC
  • Process and main details


  • Invention of Jiu
    1st millennium BC
  • Process and main details


  • Classic Age of Chinese Drinking
    1st millennium AD
  • Process and main details


  • Arrival of Distillation
    Around 13th Century 
  • Process and main details


  • Birth of Baijiu
    Ming Dynasty (1368–1644)
  • version 1
  • version 2
  • main details

  • Regionalization
    Qing and early Modern China
  • Process and main details


  • Modernization
    Post-1949: Following China’s Communist Revolution
  • Process and main details


  • Globalization
    Now
  • Process and main details


  • Lettering


  • Isolated Elements
    Below some elements used in the compositions