• Together with Oglivy New York, we created a series of Key Visuals for Teflon EcoElite™ finish, the world's first renewably sourced, non-fluorinated fabric treatment by Chemours. 

    Teflon™ fluoropolymers were invented in 1938 and is now used in paints, fabrics, carpets, home furnishings, consumer electronics, semiconductors, cookware, and more. Teflon EcoElite™ is the latest innovation by Chemours that is plant-based and delivers durable, non-fluorinated water repellency. 

    We created a visual story for the Teflon EcoElite™ finish by using a mix of macro photography with talents and CGI to highlight the technical aspects of Teflon EcoElite™, while merging scientific and lifestyle photography. At our Ars Thanea studio, we applied digital retouching to emphasize the effects of the Teflon Ecoelite™ finish using mockup liquid and CGI to create a hyper-real effect of water repellency on fabric fibers.  

    Key Visuals were used as promotional materials, and featured in print and digital ads. 


  • .
  •  .

  • CLIENT: Chemours
    VP-Corporate Communications and Chief Brand Officer: Erich Parker

    Ogilvy USA
    Group Creative Director: John Long
    Senior Art Director: Abigail Harris-Shea
    Senior Copywriter: Terin Izil
    Art Director: Nicole Nalazek
    Senior Producer: Jessica Fiore
      
    Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Producer: Marta Król, Michał Zieliński
    Art Director: Maciej Mizer, Wojciech Łebski
    Concept Artist: Piotr Rosłan
    Digital Artists: Maciej Mizer, Marcin Kowalski, Piotr Frączkowski, Tomasz Chrabołowski, Dominik Laurysiewicz
    3D Lead Artists: Łukasz Skurczyński
    Modeling & Textures: Paweł Filip, Maciej Łypik
    Shading: Paweł Filip, Maciej Łypik
    Animation: Piotr Wołoszyński
    Photographer: Szymon Świętochowski
    Photo Producer: Bartosz Cerkaski