Kopi Luwak (better known as Chon in Vietnam) Type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.
Goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.
Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.
Vietnamese coffee is distinguished by the way it is brewed. The authentic Vietnamese coffee maker Phin (press filter) is a portable drip coffee maker. Coffee drips into a cup through the hole in the filter. Drip brewed coffee is softer and a bit sweeter, it is not that sour and bitter. This way of coffee making perfectly complements and reveals the exotic taste of Chon Choner coffee.
Project owner: Anastasiya Guseva
Art direction, design, photography: Yura Podryadov
Illustration: Anna Abwehr