How valuable is design? Apparently it’s a million million. We’re just glad that the world’s 1st trillion dollar company is ultimately one that puts design as the core element of their strategy. Thanks for showing all of us the real $ value of design; how design can be a decisive advantage and a key differentiating factor for businesses. Investing through design reaps multi-fold rewards, but it can only start from top leadership. IBM (ironically)said: Good Design is Good Business. Now it is shown that Good Design is simply, very profitable.