Adidas Prophere - Tokyo Nights

  • This is a personal project that me and my friend Austin Marshall did together to explore the moods / colors and shape of this super cool shoe: the Adidas Prophere.

    Our idea was to use filters on our lights during the photoshoot to capture different hues and be able to play a lot once we work in retouching the images.

    It was a fun process and we basically just tried different ideas and approaches until we got to the final concept.

    See bellow the mood board to see all the thinking that we put into this project, we were influenced by the Urban style of Tokyo Nights.

    Check it out the whole study of colors and how we decided to approach this project.

    The idea was to make something really beautiful and colorful but with a strong urban concept behind.

    I hope you like it and please leave your comment, we want to know what you guys think about our experiment.

    Hugo Ceneviva: Retouching / Art Direction and Concept
    Austin Marshall: Photography

    This first image is also a teaser of my class at Unhide School, where im goign to teach you how to make something similar to what i did or even better, Are you ready for this? Stay tuned for more info coming soon. 

  • Raw shots we did for this first image.
  • Mood board: See how we concepted everything. 
  • Final image retouched.
  • Final Ad.
  • This is just the teaser guys, this project will be become a class of Product Retouching on Unhide School and also a series of images coming later.

    Cheers!