Present Tense is a portfolio piece inspired by the fourth generation Lincoln Continental, one of Kennedy's official presidential limousines. We wanted to show this iconic vehicle in present-day settings for an effect of temporal dislocation, heightened by the differences between presidents of these two eras: the car's most famous passenger and the present occupant of the White House. As an unknown motorist drives through modern America, the car's elegance and association with a period of change and optimism brings a time-shifted feel to each scene that it moves through.
Creative Director: Christoph Bolten / Recom Farmhouse
CGI Artist: Anna Toropova / Recom Farmhouse
Post Artists: Pepê Alram, Alex Nizhnikovskyi / Recom Farmhouse
Photographic Backplates: Malte Bartjen
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