In 2017, drunk drivers caused more than 1.300 victims in Colombia and this number has increased despite campaigns and the strict operatives. In addition, radio is the medium most used by Colombian drivers, even more than digital platforms and music devices.
That`s why we accompanied the national police in different operatives along the country looking for drivers under the effects of alcohol. We had with us a small crew that recorded the offenders reading an awareness message with their particular tone of voice as drunk drivers. Now, everybody can hear them through a conventional media that required no recording studios, no announcers, just police evidence.