Air Max Day 18

  • Air Max Day '18
    Campaign ~ Nike
  • Turning Imagination Into Reality

    For the 4th year running we teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.

    This year's approach takes cues from modern editorial design and hosts an extensive number of assets - from live action, 3D, typographical design, right the way through to cel animation.



  • Credits: 

    ClientNike Brand Design
    Agency: ManvsMachine
    Director: ManvsMachine
    Design & VFX: ManvsMachine
    DOP: Kaname Onoyama
    Art Department: Stripeland
    Colorist: Joseph Bicknell @ Cheat
    VHS Footage: Youth Hymns
    Photographic GIFs: Kate Bones
    AudioResonate
    Sound DesignResonate

    Additional archival imagery supplied by Nike, Inc.