1 - Create a unique design for Parovel's oils: Rozò, Ul'ka and Mackè.
2 - Change the name of Mackè into something new, targeted to the Horeca market
Parovel challenged us to create a new, unique design format for their labels.
Among the ideas we delivered last year, one standed out the most and was chosen to become reality.
Inspired by the Karst appearance - which surrounds Parovel's terroir - we developed an infographic label. Every color indicates a specific cultivar in the oil's blend, meaning that the label itself indicates the olives cointained.
The height of each colored stripe indicates the percentage.