Nivea 'Doom Of The Dirt'
We love a juicy brief, so when we were asked to produce a short animation for Nivea showing a community of dirt characters being wiped out by a tornado - we couldn’t be happier.
The animation was commissioned for the launch of Nivea Men’s Moisturising Tornado Liquid Cleanser, and in it we zoom right in to the surface of the skin to reveal a tiny colony of dirty critters, revelling in their revoltingness.
Introducing the dirt men
Our Character Designer extraordinaire, Joe Kinch, came up with a series of goofy characters, and we tested a variety of renders on them. We were fortunate to have lots of creative freedom with this project, and were able to stay true to our vision of the dirt men. Their facial expressions, the humour, how they move and interact with each other, their personalities - are all as we originally envisaged.
No time to muck around
Incredibly, we completed the animation in 6 weeks, which is a serious achievement considering the rendering required to produce realistic skin, dust and tornado waterspouts! We used a clever combination of simulation and pre-rendered effects at the composting stage of production, and were able to achieve the desired finish.
The animation, titled ‘Doom Of The Dirt’, will be hosted on Nivea’s Asian website, and supported with a social media campaign.
EXEC PRODUCERS: Tom Box, Damian Hook
PRODUCER: Chantal Baldwin
LEAD 3D ARTIST: Pietro Licini
ANIMATION DIRECTOR: Simone Giampaolo
CONCEPT DESIGNER: Rafael Emidio
CHARACTER DESIGNER: Joe Kinch
RIGGING: Anthony Delliste
ANIMATION: Marta Arisa, Alec Smith, Harry Roger Smith, Simone Giampaolo
LEAD LIGHTER: Gherardo Zurla
LIGHTING: Hannah Wong, Gherardo Zurla
MODELLING: Pietro Licini, Mattea Rosa Quaranta
EFFECTS: Sean Bone
COMPOSITING: George Quelch, Hannah Wong
PRODUCTION: D’ELE MOTION
PRODUCER: Ele Jin
DIRECTOR: Yibi Hu
ANIMATION: Blue Zoo
SOUND DESIGN: Bill Cargill
VOCAL ARTIST: Mark Parsons
AE COMPOSITOR: Geffory Kilroy
AGENCY PRODUCER: Phoebe Fan，Wicky Yin
CREATIVE DIRECTOR: JC Chen, James Lee, Raymond Chin
ART DIRECTOR: Sun Shuang
ACCOUNT MANAGER: Olivia Jiang, Wayne Li, May Wu